Alpha

To better reflect our vision and ongoing innovation, Bybit Web3 is officially rebranding as Alpha.

Here’s what this change means for you and how it marks the next leap forward in on-chain trading.

Alpha represents the next generation of Bybit’s on-chain trading experience. We’ve made on-chain asset trading faster, simpler and smarter — allowing CEX users to trade on-chain assets seamlessly with no wallet setup, no gas tokens, and just one click through your Unified Trading Account (UTA).

The name, Alpha, embodies our mission to deliver smarter strategies, stronger yields and continuous innovation, empowering you to discover true “alpha” opportunities on-chain.

This rebrand is just the beginning. Soon, we’ll roll out liquid-staking yield products, CEX-DeFi arbitrage tools, and enhanced DeFi access — expanding Alpha into a dynamic ecosystem designed to unlock greater value for all users.

- Seamless on-chain access: Trade directly with your Bybit account (UTA)

- One-click simplicity: No wallet setup or gas tokens required

- Curated on-chain assets: Explore trending, high-potential tokens handpicked by Bybit

- More to come: Yield strategies, arbitrage features, and liquid-staking products

We believe Alpha truly captures our product’s mission — to empower every user to capture on-chain opportunities effortlessly and maximize their returns.

Thank you for your continued trust and support.

Introducing Alpha, the next evolution of Bybit Web3

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